Our Story

Welcome to TrueHugz. We make life better.

We’re so glad you’re here. TrueHugz is more than a brand . We’re your partner in restoring comfort, dignity, and care for everyone navigating incontinence.

TrueHugz was born from the shared vision of compassionate caregivers and determined users, United by a single goal, we create high-quality, comfort-first products designed to meet the everyday needs of real people living in hot and humid climates.

High Performance

We select the finest quality materials to ensure superior comfort in our hot and humid climate.

Design With Love

We design products from the ground up, so that they can truly serve you.

Care Community

We build a community that listens and empowers carers and users.

“Why are adult diapers so stiff and bulky?”

This question sparked our shared mission to create something better.

Ai Di, having witnessed loved ones face incontinence, revealed a silent struggle; hesitant conversations, avoiding outings, and the loss of cherished activities. These experiences highlighted the stigma around incontinence and the inadequacy of current solutions and care.

As for KY, caring for his mother during her battle with cancer brought similar frustrations. Thick, poorly designed diapers caused painful skin rashes, adding to her discomfort during an already difficult time. Watching her endure this inspired him to seek a better solution.
Seeing these issues recur over the years, we recognised the urgent need for a product specifically tailored to Singapore’s climate; a design that emphasises breathability, comfort, dignity, and practicality. A well-designed solution shouldn’t just meet physical needs, it should empower individuals to live confidently and fully.

Advances in technology had made baby diapers and pads thinner yet more absorbent, so why shouldn’t we expect the same of adult incontinence products? With this vision, TrueHugz was born, a brand committed to creating high-quality, thoughtfully designed products that meet the real needs of real people.

A Profound Personal Journey​

Mag, TrueHugz Advocate

Hello, I am Mag. To me, this journey is profoundly personal. As a wheelchair user living with a spinal cord injury, incontinence has been a part of my reality for years. Despite the challenges, I’ve led a vibrant and active life, including thriving as a global corporate leader for an MNC. However, finding adult diapers that were comfortable and effective, for an active lifestyle, was a constant struggle. ​
When I met Ai Di and KY, I saw in their mission exactly what I’d been longing for, people who understood that a product isn’t just functional, it has to understand the nuances of life in our local climate and the real needs of both users and caregivers. ​
I’m proud to lend my voice and lived experience to TrueHugz, championing a truly Singapore-designed product that evolves with the needs of users as we transition through different phases in life, especially in Singapore’s hot and humid climate.​

At TrueHugz, we’re more than just a brand; we’re a community. Our products are designed with care, tested with rigor, and developed with the input of those who know the challenges best. By combining innovation, empathy, and a commitment to quality, we aim to empower users and caregivers alike, making their daily lives a little easier and a lot more comfortable.

Join us in redefining the conversation around incontinence products. With TrueHugz, you’re not just wearing a product; you’re embracing a promise of care, comfort, and community.